KIM
KIM

Multi-potentialite T-shaped marketer

I am a T-shaped marketer with a multi-potentialite background, combining depth in B2B marketing strategy with breadth across teaching, writing, communications, and research. Over the past 20 years, I have led initiatives that span brand strategy, demand generation, ABM, content marketing, and digital communications for technology companies and startups.

My career is defined by adaptability and range. I have:

✅ A foundation in Computer Science (BS), giving me technical fluency.
✅ Expertise in English Literature & Linguistics (MA), sharpening my storytelling and communication.
✅ Advanced knowledge in Media, Communications & Journalism (MA), equipping me with the skills to bridge strategy and execution across channels.

Having lived and worked across Asia, the Middle East, and the UK, I bring a global perspective and the ability to tailor strategies to diverse markets and audiences.

If you’re looking for a marketer who can strategize at the leadership level while executing across multiple functions with precision, I’d be glad to connect.

Knowledge & Experience

I hold 10+ years of experience in tech.  

My areas of expertise: 

   • Full-stack abilities in marketing & media
   • Digital branding and communication 
   • Corporate communication (int/ext)
   • Digital project management for agencies
   • Content creation for B2B/IT/SaaS

My human-centric strategies reduces friction in the buyer’s journey, helps them connect with the business, and become lifetime customers. 

Unique Selling Skills

Technical skills are great, but it's the people skill and soft skill that gets you ahead in a job. My three top skills that sets me apart:

1
A multi-facet writer & communicator

Research papers, books, scripts, copy, content, news reports, reports, whitepapers, I do them all. Public speaking, negotiations, interviews, persuasion, I've done it all!

2
Perceptive & insightful

Understanding and navigating different ideas, having the ability to foresee problems, and being insightful are skills I developed in my leadership roles where I worked with diverse teams.

3
Strategic & solution-focused

Working with new businesses in niche industries, I learned how to be solution-focused instead of brooding over problems and setbacks. If there are roadblocks, there are pathways.

A Glance At my Work

Experiences

company
positıon
year
WinPure - UK
Head of Marketing Comms
2022 - Present
Joopio - UK
Digital Project Manager & Strategist
2017 - 2022
Data Ladder - US
Content Marketing Manager
2020 - 2021

Get to know more about my roles and achievements working for US & UK companies.

A collection of academia, corporate, & personal works

Strategy, Publications, & Papers

Strategies

Contributions

Academic Essays

testimonials

What People Say of their Experience Working with Me

Farah is great and has definitely earned my recommendation! She's a bigger-picture, strategic thinker, and she's also a team player. She has a great attitude and finds a way to make it work! She's demonstrates excellent planning and execution, even with complex initiatives. She also has a remarkable aptitude for commercial and technical concepts
Benjamin Cutler Founder Project Family
Farah is a very dedicated individual with great attention to detail. She definitely can keep her deadlines and works extremely well with others. I have found Farah to be supportive and open to questions and suggestions. She has complete knowledge of her subject and is never hesitant to share her knowledge with anyone. Her experience and knowledge makes her a valuable asset. I highly recommend Farah as a valued resource of any team.
Sameen Rahat Project Manager E-Learning
She is brilliant! Farah planned the concept of my website, worked with me and my team to nail down brand themes, UI, copy, and messaging. She is an asset and I'm glad to have worked with her!
Sam Baker CEO Media Howl
Interviews, Information, and Insights

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Want to Work Together?

Want a multi-cultural, multi-potential person on your team? I'm your person. Hire me for strategic leadership, research-oriented, impactful roles.

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