Strategy, Leadership, Marketing Comms
Apr 2022 - Present
Reading, England, United Kingdom
WinPure is a globally renowned data management and data quality solutions provider. As a Product Marketing Manager, I am responsible for managing the company’s online branding and marketing strategy.
I launched the monthly DataSpeak webinars that connect the industry’s top influencers in powerful discussions on everything data! My SEO + Linkedin thought leadership strategy for the company’s leadership team has led to an increase of 40% increase in traffic, 27% in lead conversion and+ a 100% increase in Linkedin engagement/and most qualified followers in just 4 months. Slow but sustainable growth is my goal!
Nov 2020 - Apr 2022
London, England, United Kingdom
Joopio is a crowdfunding marketing agency that specializes in helping tech-products succeed with Kickstarter and Indiegogo funding. My role as a Senior Strategist was to create awareness about crowdfunding via community building, elearning, and building the CEO’s presence on social media. I was able to drive increase in community membership by 30% through community building activities and 45% increase in social media follows of the CEO through videos, thought leadership content and case studies.
I also had the role of leading a remote team to manage client projects which ranged from building Kickstarter/Indiegogo campaigns, to running market viability tests, from setting up pre-launch to post-launch strategies for funding and growth. I worked with product innovators from across the world and helped five clients meet their funding goals worth $200K.
2019 - 2020
United States
Data Ladder LLC is a leading data quality solutions provider. I was hired to assist them as a product marketing specialist. My role uses a variety of skill sets – inbound content marketing, social media marketing, email marketing and much more. The content I created for Data Ladder helped the company beat its competitors on the toughest high-value keywords and today ranks on the first page of Google. My content strategy for Data Ladder was based on answering search intent for specific ICPs, resulting in increased leads, increased rand recognition and of course lots of SERP love!
Feb 2018 - Jan 2019
Singapore
Woomentum is a startup based in Singapore, providing a mobile community to female entrepreneurs in Asia. As the Chief Content Officer, my role was to grow the community, interview entrepreneurs and change drivers in countries like Cambodia, Indonesia, Malaysia, Pakistan etc. I was also responsible for managing the online learning feature of the community where I sourced for expert tutors and created courses on digital marketing.
I increased signups to the private community through social media and outreach activities and also created a crowdfunding and e-learning course to connect members with aspiring entrepreneurs. I also launched a Members Stories initiative the featured stories of top female entrepreneurs in Asia. Within 6 months of the blog and online launch, we saw an increase in 20% member sign up to the community.
Jun 2016 - Oct 2019
United States
360Training is the pioneer of compliance training in the US. The company provides thousands of courses in industries like Real Estate, Construction, Healthcare, Food & Beverages and so on. As the Content Quality Manager, I was responsible for ensuring that our courses met quality guidelines which included standardized use of language, following a state-provided content outline, and ensuring courses deployed on the online player provided a smooth experience for learners.
During my time there, I increased efficiency by up to 43% with an improved quality assurance process, introduced an editing process that reduced course errors and compliance issues by 60%. Moreover, I also initiated instructional design components such as games, multimedia quizzes etc to make the learning more engaging for students.
I’m always up for discussing opportunities that align with my values and experience. Whether it’s a consultancy, or a full-time role, I love a good conversation to see how I can help!
You can fill the form and I will respond to you in 24 hours!