I’m a T-shaped, multi-potentialite marketer and digital architect for B2B tech. Over 15 years across software, advertising, digital agencies, education and entrepreneurship, I’ve grown from writing and creative campaigns into product marketing, website strategy, marketing operations and AI-assisted automation. I don’t just plan the marketing. I build the engine behind it.

What that looks like in practice:

✅ Positioning and website strategy: rebuilt a B2B software website around customer needs and use cases.
✅ Organic demand generation: search, thought leadership, webinars, video and LinkedIn that contributed £200K to pipeline revenue.
✅ Marketing systems: HubSpot workflows, lifecycle stages, lead scoring and reporting that give sales and marketing one view of pipeline.
✅ AI-assisted workflows: outbound intelligence, content production and competitive analysis that let a lean team publish consistently.

A computer science degree (BS) gives me technical fluency. Master’s degrees in Linguistics and in Media Communications & PR sharpen my storytelling and help me bridge strategy and execution across channels.

Having lived and worked across Asia, the Middle East and the UK, I bring the cultural fluency to align international stakeholders and make processes work for the business, its people and its audience.

I also mentor. I’m an ILM-certified business mentor to UK small businesses and startups on Enterprise Nation’s Help to Grow programme, and a mentor to UK marketing professionals on ADPList. I co-founded the Gritty Marketer’s Society, a private community for senior UK marketers.

If you need a marketing leader who can set the strategy, build the systems and execute across functions, let’s talk.