Work Portfolio
Strategy, Systems, and Published Work
B2B SaaS Strategy & Marketing Systems
I build the strategy and the systems behind B2B and SaaS marketing: product positioning and messaging, website strategy, organic demand generation, partner marketing, sales enablement, HubSpot workflows and AI-assisted automation. At WinPure, organic marketing contributed £200K to pipeline revenue, and at Data Ladder technical SEO content generated 60% of inbound leads.
Strategy For B2C
In my marketing strategies for B2C companies, particularly those run by solo entrepreneurs, I emphasize a people-focused approach. I prioritize building authentic connections and understanding the unique needs of the target audience. I use relatable language and compelling storytelling to simplify complex concepts, effectively communicating the value and benefits of products or services. By emphasizing the human aspect, I aim to increase customer engagement, loyalty, and overall business success.
Positive Tech Journalism
As a contributor to a reputable newspaper, I had the opportunity to write about positive stories of tech startups driving social change. With a passion for technology and its potential for making a positive impact, I have dedicated my efforts to researching and highlighting the inspiring endeavors of these innovative companies.
Academic Essays and Reports
Academic writing, whitepapers, reports, I do it all. I have a fascination for writing and creating research-based papers for work and university. Over the past decade, I’ve authored dozens of whitepapers and reports that range from building a startup to relaunching a magazine, from assessing a brand crisis, to writing about informative pieces on business and culture.