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KIM
KIM

WinPure – B2B Data Quality Solution

Brand & Content
Marketing Strategy

As the marketing manager at WinPure, a data cleansing and matching software company, I was always on the lookout for new and innovative ways to improve our digital branding and drive more traffic to our website.

Project Date

October 14, 2022

Client

WinPure

Services Provided
Copy & Content
SEO
Content Strategy
Description
With a new brand name and an upgraded product, CompeteIQ needed a refined position and a communications strategy to match; to get the word out and to start generating quality leads.
Objectives
– Develop authority for a software company
– Deliver a solution optimised for search and conversion
– Unify the brand messaging and update all existing content accordingly

My Process

One strategy I implemented was hosting monthly webinars featuring industry experts and thought leaders. These webinars not only provided valuable information to our audience, but they also helped to establish WinPure as a trusted resource in the industry.

In addition to the webinars, I also focused on creating SEO-driven content clusters around specific topics related to our software. By thoroughly researching and targeting high-volume keywords, we were able to rank higher in search engine results and attract more qualified visitors to our website.

To further optimize our online presence, I also worked with our design team to update the look and feel of our website and ensure that it was mobile-friendly and user-friendly.

As a result of these efforts, we saw a significant increase in traffic to our website and a higher volume of leads coming through our inbound marketing channels. We also experienced an increase in conversions, with more visitors becoming paying customers.

As the marketing manager at WinPure, a data cleansing and matching software company, I was always on the lookout for new and innovative ways to improve our digital branding and drive more traffic to our website.

One strategy I implemented was hosting monthly webinars featuring industry experts and thought leaders. These webinars not only provided valuable information to our audience, but they also helped to establish WinPure as a trusted resource in the industry.

In addition to the webinars, I also focused on creating SEO-driven content clusters around specific topics related to our software. By thoroughly researching and targeting high-volume keywords, we were able to rank higher in search engine results and attract more qualified visitors to our website.

To further optimize our online presence, I also worked with our design team to update the look and feel of our website and ensure that it was mobile-friendly and user-friendly.

Projects Completed
creative
Awards
professional
members